Time for a Mammogram

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Real families affected by breast cancer share their stories in an audio-animated journey that reminds us a mammogram gives a better chance of survival.

AGENCY + CLIENT

Colenso BBDO + Breast Cancer Foundation NZ

RESN ROLE

Creative and Production Partner

DATE

Oct, 2018

THE CHALLENGE

Our challenge was to create a thoughtful and compelling digital experience that shows how the effects of breast cancer spread through the community.

WE’RE ALL AFFECTED

Using interviews with real people affected by breast cancer, we paired audio clips with animations of dividing cells. New cells, representing family and friends, split from the original, representing the cancer sufferer.

CAREFULLY CONSIDERED DESIGN

The experience was built on a two-tone colour palette with clean, evocative shapes and simple interactions. The design brought the stories into sharp focus while stressing the importance of getting a mammogram.

RESULTS:

The campaign reached 79% of all Kiwis. During October Awareness Month, more women booked a mammogram than ever before, making it New Zealand’s most successful mammogram awareness drive.